Cannes Lions

THE RESUME NOBODY WOULD LIKE TO HAVE

McCANN LIMA, Lima / SAVE THE CHILDREN / 2014

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Overview

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Credits

Overview

Execution

This idea had low development costs and was handed out by a few delivery guys. And above all, it was effective because of the relevance of the message. This way we put on the desks of many Directors and Managers a taste of this social problem and gave them an important topic to talk about.

Outcome

In just one week of deliver, we handed out the resume to 553 companies and reached more than 6,500 people in there, with a small budget of US$ 700.

Also, we got 4112 unique visitors to the Save the Children web page during the first week, according to the official traffic measurement of sites in Peru.

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