The Ripple effect generator allows all companies in Norway to generate their own commercial, about how they contributes to society. Number and figures are transformed to hundreds of different visuals and texts, with millions of combinations.

As we wanted to create data driven storytelling experience, we paired the tax examples with purpose built 3D models to give a heart warming, visual representation of the public goods and contributions that the companies provide into society. Transforming cold Excel sheets statistics into a sequence shot story, making the company employees and owners proud over their contributions.

As we wanted to create data driven storytelling experience, we paired the tax examples with purpose built 3D models to give a heart warming, visual representation of the public goods and contributions that the companies provide into society. Transforming cold Excel sheets statistics into a sequence shot story, making the company employees and owners proud over their contributions.

The financial data on all the 170k Norwegian companies, plus all the tax examples – was imported into the database of our solution. A fast, optimized “autocomplete” search for companies were implemented as well as the algorithm of picking tax examples. Both available to the frontend via the API’s we created.

The response was massive. After 3 months, nearly 25,000 companies had created and shared their own movie. It was almost impossible to browse through Facebook in Norway without at least one new movie appearing at your wall. Estimated 16 millions OTS from sharing alone.

But best of all, people's attitude changed. Local business owners suddenly got the credit they deserved.