To make it possible, we developed an exclusive app called “Emergency Route”, that connects the GPS of the rescue teams’ smartphones to the digital billboards around the city using GSM bands (3G and 4G).

Now, if a rescue team opens our app and informs that it’s in attendance, the smartphone sends a message to the billboards that are on the way, asking drivers to leave the left lane free in advance.

The execution of our project started in São Paulo City, one of the most congested cities in the country, with hundreds of ambulances circulating to assist its 12 million inhabitants.

We’ve chosen to start our project in the main avenues of the city that already have digital billboards in the sidewalks. These avenues have the greatest concentration of vehicles passing by.

In the next months, we plan to implement our system in the whole country.

For the first time ever, JCDecaux billboards are being used to save lives. Three ambulance companies (with more than 30 vehicles each) are already using our app. More than 20 digital billboards are displaying our emergency message and this number is increasing.

In less than a week, our message aired more than 2000 times in the billboards. Rescue teams that are using our app avoid, in average, 4 km per attendance.

87% of the ambulances drivers that are using Emergency Route think the app is an efficient solution. They noticed it helps to get faster in the emergency location.