The professional drivers who protect our loved ones trust in the durability, dependability, and protection of Michelin tires. To show this, we wrapped the Michelin Man’s instantly recognizable arms around the back of both an ambulance and bus, creating a simple visual illusion the he’s helping protect everyone inside.

We wrapped vehicles that keep us safe, like ambulances and buses, with the Michelin Man’s instantly recognizable arms, creating a simple visual illusion the he’s helping protect everyone inside.

The campaign just launched, but we’ve already seen a crop of Instagram posts by Michelin fans interacting with the hands, appreciating the simple, yet emotional idea behind it.