Cannes Lions

X-ICE TYRES

DENTSU Y&R, Tokyo / MICHELIN / 2005

Film

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Overview

Description

At the Ice Hotel entrance, a doorman waits to receive visitors’ cars. Each car approaches and tries to stop, but slides by. The doorman tries to help but cannot. Finally, a car finally stops. That's Bibendum! Only the car with Michelin tyres can stop in front of Ice Hotel.

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