Cannes Lions
LEO BURNETT COLOMBIA, Bogota / LEAGUE AGAINST CANCER / 2016
Overview
Entries
Credits
Description
Women know that checking themselves for breast cancer is critical to their health but 95% forget how and when they should perform self-exams.
To encourage them to make a monthly habit of breast self-exams, we created an
App that works as an additional Android locking interface, based in medical cancer diagnostic patterns.
Execution
We identified an opportunity to remind them breast cancer self-exams by using one device they look more than 180 times a day. Their phones.
As result of a working process in collaboration with cancer specialist, we simplified the diagnose patterns in breast cancer self-exams and use them in a new Android interface in The Safety Touch App.
The app works as customized additional security layer on smartphones, forcing the users to trace out diagnose patterns identical to the method of conducting self-exams at an optimal time during a woman’s cycle.
RESULTS:
- 67,6% increase in breast cancer appointments since the applications release and more important, we created a reliable and simple reminder that can help more than 400.000 million worldwide female Android users , to detect breast cancer on time.
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