For the event, we designed “the sake crests” inspired by 13 different sake. Each one unique and set in a black frame, adding a modern twist to the historical Japanese family crest.

With this approach, we showed that although all sake is brewed in the traditional style, each one is different.

Various patterns were come out on posters, flyers, tickets and signs.

At the store, we used the flyers as wrapping paper for all liquor bottles bought by consumers, which include even wine, beer and liqueur. That attracted people to the “sake world”.

The tickets and sake perepared for this event were all sold out.