Eurobest

The Score

BETC, Paris / PEUGEOT / 2018

Case Film
Supporting Content
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Background

The new Peugeot 508 is an extremely precise car. But how could we demonstrate that while staying true to the ‘pleasure of driving’, a core part of the brand's DNA?

Idea

To demonstrate the precision of the new Peugeot 508, we worked with Riopy, renowned pianist and composer who worked on the soundtracks of Oscar-winning films such as ‘The Danish Girl’ and ‘The Shape of Water’, to write an original song that could be played by the new Peugeot 508 on a life-size musical score.

The challenge was not only to create a beautiful piece of music but to make sure it could be played continuously by a car.

Strategy

We wanted to highlight Peugeot’s ability to constantly challenge itself, and break the mold in

a sector often perceived as ageing.

This campaign helps Peugeot stand out in a crowded market by enhancing the

brands cultural capital and valorizes the technical fineness of its cars through an artistic performance.

Execution

We worked with Riopy, renowned pianist and composer who worked on the soundtracks of Oscar-winning films such as ‘The Danish Girl’ and ‘The Shape of Water’, to write an original song that could be played by the new Peugeot 508 on a life-size musical score.

Not only did we create the biggest and longest musical score in the world, but the campaign has been so successful that Riopy and Warner music have decided to officially launch the track “Le Rêve D’une Note” in partnership with Peugeot for people to purchase online.

Outcome

Not only did we create the biggest and longest musical score in the world, the campaign which is still running globally has been so successful that Riopy and Warner music have decided to officially launch the track “Le Rêve D’une Note” in partnership with Peugeot for people to purchase online.

Similar Campaigns

12 items

Bubblegum

FCB SHIMONI FINKELSTEIN BARKI, Tel aviv

Bubblegum

2018, HERTZ

(opens in a new tab)