"We have an important message for the owner of a red Peugeot 307 with the registration number SC 51 371...I just want to say...DAMN you have one fine car!!". This announcement created laughter and smiles among stadium audiences. And created one proud owner of a red Peugeot 307.

The event was low cost. For well under 50.000 Euros, millions of potential car buyers was reached, and thousands of Peugeot owners had a positive experience adding loyalty and passion to the Peugeot brand.