Last year we recruited 143 David Baileys to help launch Samsung NX cameras.

This year we asked some of them to use their talents to help us raise money for The Marie Curie Cancer Trust, by taking pictures on the new NX300 for an eBay auction like no other:

The Secret David Bailey Auction – secret, because iconic British photographer David Bailey also put a picture in our unique sale and none of the bidders could possibly know which one was shot by the famous David Bailey…

9 of the 'David Baileys' from the successful 'We are David Bailey' Campaign, were given NX300 Smart Cameras, and sent out to capture images of 'Speed'.

The photos that they took were uploaded on for an Ebay auction online.

Also the World Famous photographer David Bailey also took an photo.

Nobody could tell which photo was taken by the famous David Bailey as the public were invited to bid on the photos in a week long ebay auction that culminated in an Star studded Live Auction.

- Raised £70,000 for Marie Curie.

- Secured more than 30 items of news coverage.

- Achieved a circulation of 20 million.

- Generated an ad value of £86,000.

- Created a PR value of £260,000.