Cannes Lions
THE SELF-LESS MIRROR
LEO BURNETT TAIWAN, Taipei / HEINEKEN / 2014
Overview
Entries
Credits
Overview
Execution
We chose the restroom in a club as a contact point, because those who drink have to go to the restroom frequently.
Outcome
The viral video was uploaded onto YouTube.
YouTube clicks exceeded 1,500,000 in one month.
Over 200 “Shares” on Facebook and more than 600,000 “Likes”.
It also stirred great debate amongst internet users, wondering which club the restroom is located.
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