McDonald's invited people to eat what they wanted, where they wanted to help the families of the Ronald McDonald House Charities. For this reason, we created a limited edition packaging to recommend other restaurants. So, if people ate Big Mac, pizza, paella, or whatever they wanted, they also collaborate with the Foundation.

As every year we celebrate the McHappy Day, but this time with El Tenedor: the biggest booking restaurant site in Spain. With this collaboration, not only the sales of Big Mac but the sales of any menu at El Tenedor were donated to the Ronald McDonald House Charities. Amplifying for the very first time the McHappy Day to every restaurant in Spain different from McDonald's.

That’s why during the campaign our media commercials, radio, spots, menuboards, Facebook page and the limited edition packaging were used to promote food from the competition.

It's ok if people don’t like Big Macs. It’s ok if people dislike McDonald's.

Because: no matter what they eat what matters is to help.

The results were also very generous!

In just one day we raised €312,000. We got one million euros in free media coverage. And an improvement of brand perception by five percent.

Many of the main TV media in the country joined the initiative giving us free spaces: Antenna 3, Antena 3 series, Tele5, Pulsa Group, Disney Channel, 8TV, Viacom, Mega, etc. And also, free Outdoors spaces all over Spain.

Gold in the categorie Integrated Campaign in Best Awards Festival (Award for Marketing Efficiency in Spain)