Cannes Lions

THE SHARED SONG

McCANN ERICKSON, Madrid / COCA-COLA / 2014

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Overview

Entries

Credits

Overview

Execution

Coca-Cola and Crystal Fighters have joined to release their new single -Love Alright- exclusively on the Internet.

The complete song wasn’t available anywhere else: not on the radio, or the internet, or live… only 4 audio-tracks.

Anyone could listen to any of the tracks whenever they wanted to, but of course, they could only play them one at a time. To enjoy the full single you had to get together with three other friends and, using your phone, play the four tracks simultaneously. You just had to join a group or create your own, choose your track and press play.

Outcome

Thanks to the Shared Song App the 4 tracks were perfectly synchronized but it is still too early to have results about

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