Helly Hansen Workwear is one of the largest outdoor gear brands in Europe. The brief was to create an innovative campaign to promote the winter sale in Switzerland.

The aim was to create something new that triggers a lot of attention and tells a great story that people share.

Talking about shit is kind of difficult. Thats why we decided to have a very distinctive visual world with high-end post-production. A funny and cute key-visual of a shitting bear and a microsite designed with hand lettering, icons and nature photography.