Cannes Lions

Christmas

MJZ, Los Angeles / EDEKA / 2018

Film
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Overview

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Overview

Description

There is a worldwide on-going discussion in our society about rapid technological developments and it’s consequences. Everyone’s talking about AI. Some celebrating it. Some fearing it. The German supermarket EDEKA wanted to use the global relevance of the topic for a Christmas movie that combines modern technology and old traditions.

With talking about AI Christmas 2117“ concentrates on a worldwide trending topic

that concerns nearly all of us or will concern us in the future. The mix of real filmed

scenes and high tech animated elements, as well as a completely animated main

character, doesn’t just show us an easy to believe version of our future, it’s also a

visual translation of the story.

Execution

The mix of real filmed scenes and high tech animated elements, as well as a completely animated main

character, doesn’t just show us an easy to believe version of our future, it’s also a

visual translation of the story.

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12 items

1 Cannes Lions Award
SuperMarc

JUNG VON MATT AG, Hamburg

SuperMarc

2022, EDEKA

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