Cannes Lions

THE SHOWING

SAATCHI & SAATCHI FALLON TOKYO, Tokyo / ART DIRECTOR'S CLUB / 2013

Case Film
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This film is designed to generate awareness & participation for the first ever Portfolio Night in Tokyo. Many cities around the world participate simultaneously every May 22. PN gives junior creatives the chance to have their work reviewed by leading local creative directors from multiple agencies. A sort of "speed dating" for creatives. But Japan's conservative advertising industry's networking practices hadn't given Portfolio Night the chance until now.

For young creative talent, sitting in-front of industry creative leaders while they examine and comment on your work is a classic paradox: you want your work to be seen by them yet at the same time you are terrified of how they will judge it. We felt this is not unlike the feeling you experience when you go to a horror movie: you're simultaneously scared yet can't stop watching.

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