The idea as actually quite simple. We wanted to taunt Rock in Rio fans with an unexpected host. Who would think of a deaf as a music festival host or reporter? An inclusive Music Festival.

Leo Castilho was given a training and a full staff to cover the Music Festival. During the 7 days of the Festival, Leo interviewed fans and artists for Multishow, a TV Channel that exclusively broadcasted Rock in Rio 2017. He also fed his and Rock in Rio Social Medias not only during, but also before the festival began.

During the festival, our number of facebook fans increased in 4.8m, we’ve had over 8m views on live streams, an increase of 18% on Paid TV compared to 2015’s edition, which helped the Festival to become the 5th most searched event of 2017 on Google.