Cannes Lions

The six pack that carries the beer and sets the table.

J. WALTER THOMPSON, Lisbon / CENTRAL DE CERVEJAS / 2017

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Overview

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Credits

OVERVIEW

Description

By putting together these two universes - beer and food - that we made a special six pack. The first one that carries the beer and sets the table. This handcrafted pack can easily turn into a set of kitchenware ready to prepare and serve food. 

Execution

Each pack was wooden handcrafted.

A limited edition was sent to the 2016 Portuguese Michelin awarded chefs and some of the finest restaurants all over the country.

Outcome

This Special Six Pack was a hit amongst chefs and restaurants owners.

Many of them displayed it in their restaurants. Thanks to this, Sagres Bohemia received several messages from people trying to buy the pack.

Now, more are in the making for in-store promotion. So that everyone can have its own.

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