Cannes Lions
DENTSU, Tokyo / TOYOTA / 2014
Overview
Entries
Credits
Description
The Toyota Vitz television commercial features two sneakers dancing along the streets of a cityscape in order to highlight the lightness and efficiency of the new Toyota Vitz.
Execution
In Tokyo, reference dancing sneakers were filmed in a fully choreographed sequence from two different angles in a process of rotomation allowing the animators to add a sense of reality to the animation of the dancing sneakers in the commercial.
In Australia the real sneakers were 3D scanned in a Perth studio in order for the VFX team to model the shoes and manipulate them for the commercial.
Prior to the shoot the VFX team did a full 3D pre-visualisation of the whole commercial shot for shot. As it had to be accurate to match the actual environment, the Australian VFX team then employed photogrammatry in the digital representation of the practical environment which enabled the VFX team to get realistic textures and shadowing on the shoes allowing them to be effectively composited into the practical environment. The team also created full CG Toyota Vitz cars which were animated for the commercial.
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