Cannes Lions
DELPHYS INTERACTIVE, Tokyo / TOYOTA / 2016
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Description
As an authentic sports utility vehicle, Toyota Land Cruiser PRADO has gained
overwhelming support in the world. But it has not being able to showcase
it’s full potential in an environment friendly country like Japan.
Therefore, Land Cruiser PRADO did not make a big hit in sales figure.
We promote how Land Cruiser PRADO is highly evaluated around the world by showing
car owners supporting the living, taking them to beautiful scenery in a very
lifestyle and emotional branding video.
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