Cannes Lions

LAND CRUISER PRADO BRAND MOVIE

DELPHYS INTERACTIVE, Tokyo / TOYOTA / 2016

Film
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Overview

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OVERVIEW

Description

As an authentic sports utility vehicle, Toyota Land Cruiser PRADO has gained

overwhelming support in the world. But it has not being able to showcase

it’s full potential in an environment friendly country like Japan.

Therefore, Land Cruiser PRADO did not make a big hit in sales figure.

We promote how Land Cruiser PRADO is highly evaluated around the world by showing

car owners supporting the living, taking them to beautiful scenery in a very

lifestyle and emotional branding video.

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