Cannes Lions

THE SOPRANOS TELEVISION SHOW

EPRIZE, Pleasant Ridge / HBO / 2007

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The HBO ‘Whack a Soprano” promotion launched with the goal of igniting viewers’ passions for the show as it began its most recent season. The campaign provided visitors with an engaging advergame to encourage viewers age 18-30 to subscribe to HBO.Players “whacked” Sopranos characters with a virtual club, a-la classic “pop-a-mole” games. The promotion also featured an instant-win component. In all, more than 80,000 visitors registered for the promotion, providing personal demographic and preference data in the process. The game itself was played nearly 417,000 times, each visitor playing an average of five times.http://hbo-stage.eprize.net/whackasopranoUsername: ePrizePassword: incentivesGame Login: e-mail: cyberlions@canneslions.com, Password: cannes

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