Cannes Lions

THE SOPRANOS TV SERIES

CIVIC ENTERTAINMENT GROUP, New York / A & E TELEVISION NETWORKS / 2007

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In order to reach consumers in the new ways they engage media (multiple screens at the same time) we designed The Sopranos A&E Connection Game to extend the live broadcast of The Sopranos – not only engaging consumers during airing but continuously throughout the season.A&E created an experience using multiple media platforms to complement each other – connecting TV to the web to the real world to mobiles. All were “active media,” actually part of the game - online advertising was not just describing the game, it was the game. Even the advertising campaign was “clickable” using unique visual search technology.

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