YouTube, Vimeo, Instagram.

Music videos can be found everywhere.

Clicked by millions of people.

But none of these plays will bring you to the top of the charts.

Our task: to bring Universal’s artist CRO and his latest song on the top of the charts.

We created an exclusive music video experience that was only released on Spotify thanks to a digital hack - and pushed CRO further up the charts with every single play.

Our target audience was music fans and listeners, whom we wanted to surprise at the place where they listen to their music.

We used Spotify's new video canvas to replace static album covers.

We overcame the time limit by simply cutting our music video into pieces and releasing it as a playlist.

This way we could surprise people with a full mobile music video experience. The first music video on Spotify.

In the first 12 hours after the release, the video achieved over 1 million views and was able to bring our artist CRO to the very top of the charts.

This has thrilled both fans and press.