We created an innovative packaging, which bounces back through gravitational force when pushed over, much like a wobble toy. Therefore the condoms unique quality is made visible right at first glance.

The packaging contains six B2 condoms and a sample of lubricant gel, which weighs it down. Thanks to its low center of gravity it keeps erect in a completely natural way. Furthermore we left out the hole that is usually used to hang condom packagings. Because with a B2 there is just no hanging around.

Thanks to the playful confrontation, the Stand-Up Packaging allowed consumers to overcome their inhibitions and develop a more relaxed approach. Sales have increased and so did the understanding of this sensitive topic.