Cannes Lions

The Story of the Little One

FRANK AND FAME , Athens / KFC / 2020

Film

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Overview

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The Story of the Little one: an unprecedented take on inclusivity and indulgence.

Giving a personality - and a face - to each finger, the film focuses on the one that's always been neglected: the little one. The one that's left to do all the "dirty work" of itching and scratching while its fellow fingers enjoy being symbols of leadership, likes, cool statements and marital happiness. The story finds its happy ending at KFC, where all fingers stand equal, as the little one is finally been treated to ultimate finger-licking indulgence.

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2022, KFC

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