Cannes Lions
THE STRAW
BEING, Boulogne-Billancourt / MCDONALD'S / 2015
Overview
Entries
Credits
Overview
Execution
A lot of advertisers communicate at this moment of the year. Our brand wanted to to do it with creativity, using one of its iconic products.
Outcome
Customers showed a warm welcome to this communication. Thanks to this operation, the repeat visits grew 10% due to this operation.
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