This film was created to promote a pharmaceutical drug. It’s branded, which means it can only be seen by healthcare professionals. It can’t be viewed publicly. Tasigna is a pill that can stop cancer cells from growing and spreading. It specifically treats chronic myeloid leukaemia (CML). Studies have proven that Tasigna can switch CML off in some patients, which means they can eventually live without needing treatment. To tell this story, our client planned to run medical meetings for doctors in several markets. This film was created to open those meetings. It’s also being shown to doctors by sales representatives during face-to-face sales calls.

Near the film’s end, the viewer learns they were told two different stories – a visual story and an audio one. An ethereal tone adds discomfort and uncertainty. Small SFX touches punctuate transitions between the real world and dream scenes. The voice becomes increasingly distorted as the story progresses. As the protagonist approaches his wake-up moment, the sound intensifies. Then, a deathly silence, which contrasts the joyful scene we see. The silence signifies the moment of cancer’s death.