Cannes Lions
GMP ADVERTISING, Bucharest / VOLKSWAGEN / 2016
Overview
Entries
Credits
Description
To prove that comfort and style go perfectly together, we challenged a
leading young Romanian designer, Vera Alecsa, to create the first bespoke suit which has 47 pockets.
Execution
A two pieces suit, made from the finest cotton, designed to have 47 pockets.
Outcome
The film documenting the challenge was shared in social media and
the innovative design was included in the designer’s permanent collection.
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