Cannes Lions

The Suit With Forty-seven Pockets

GMP ADVERTISING, Bucharest / VOLKSWAGEN / 2016

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

To prove that comfort and style go perfectly together, we challenged a

leading young Romanian designer, Vera Alecsa, to create the first bespoke suit which has 47 pockets.

Execution

A two pieces suit, made from the finest cotton, designed to have 47 pockets.

Outcome

The film documenting the challenge was shared in social media and

the innovative design was included in the designer’s permanent collection.

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