Cannes Lions

The Time Machine

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / MONDELEZ INTERNATIONAL / 2017

Film
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Description

Christmas is the time of the year when wonderful and magical things can happen. A time of excitement and counting down the days in anticipation. In celebration of the festive season, we created ‘The Time Machine’ - a new fable set in Lilaberg, the idyllic fictional town at the heart of Milka’s global ‘Tenderness is inside’ brand platform.

Directed by acclaimed French Director, ‘The Time Machine’ tells the story of a little boy who can’t wait for Christmas to come, and of his family who work together to make an early Christmas miracle come true. Because there’s no need to wait for Christmas Day to share some special time with loved ones.

The film launched on November 9, and ran as part of an integrated campaign in 13 European markets in the lead up to Christmas. 

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