Cannes Lions

THE TIMES OF INDIA

TAPROOT INDIA, Mumbai / BENETT & COLEMAN / 2010

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After the the horrific 26/11 terror attacks in Mumbai, India-Pakistan hatred was at its peak. With the two nuclear powers seething on the verge of a catastrophic confrontation, the Times of India joined hands with Pakistan's Jang group in a historic first to launch an audaciously brave, cross border peace initiative. Called Aman ki Asha (Hope for Peace) this was the film that launched the initiative by showing two clans on either side of the border sharing their love for Bollywood films across political, historic and geographical divisions.

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