Cannes Lions

THE TING TINGS SOCIAL LIVE

MARCEL, Paris / ORANGE / 2013

Case Film
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Overview

Entries

Credits

Overview

Description

France is a very mature market for branded entertainment as far as they’re aired online, but TV is and will remain highly restrictive on the subject since you cannot host branded content out of formal advertising spaces. That is a general problem from sponsored concerts.

Execution

CREATIVE EXECUTION

We organized a special Event: « + Share + Show ».

A private concert with a famous band: The Ting Tings.

Influential bloggers and journalists where invited to share the event on social media (Facebook, Instagram, Twitter, Foursquare) on their mobiles.

The more they shared, the more new shows they unlocked to change a simple concert into an incredible show (with Unicorn, Space Guitarist, Gospel Choir, Dragon, Flying angels...).

Outcome

- 500 people attending the event.

- More than 2 000 000 video views on YouTube including many likes, 4% viral views.

- Thousands of shares from the event.

- #orangerockcorps Twitter’s Trending Topic on D Day.

- Palais Royal as Foursquare’s Trending Place on D Day.

- + 130% fans on Facebook RockCorps.

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