Cannes Lions

THE TORSTEN AND WANJA SÖDERBERG PRIZE 2012

HAPPY F&B, Gothenburg / ROHSSKA MUSEUM / 2013

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Overview

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Credits

Overview

Description

Create a design that clearly connect to the prizewinner and his work. And to create a design that celebrate the prizewinner.

Execution

We were inspired by the individuality and humour in his work, by the balloons, shoe soles and sponges that have been transformed into ingenious, wearable jewellery.

During the photo shoot we asked Bronger to blow up a balloon, thereby changing the picture’s contents. He disappears, frame by frame, to reappear once the balloon has burst.

The result is five different posters/covers in a filmic sequence. Besides the characteristic balloon, the sequence forms a link to one of Bronger’s most fundamental themes – time.

Outcome

The catalog for the exhibition had a large consumption among visitors.

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