Cannes Lions
PUBLICIS ITALY, Milan / HEINEKEN / 2017
Overview
Entries
Credits
Description
The moment I recognize my city on the screen, I’ll be more inspired to go out and discover hidden opportunities in it.
We created the first tailored structure that gave to every market the chance to modify the film.
A new system that enhances the local engagement and make our story relevant to every country in the world.
Execution
A group of friends decide, this time, to follow one of their friends who wants to spend the night in an unknown destination instead of the usual-just round the corner pub.
What happens next is an epic journey across time, sea and mountains.
A metaphor of a legendary night, born to celebrate the small act of braveness needed to leave the security of our comfort zone and broaden our horizons.
And once you arrive to the final destination, leave immediately to experience the next adventure.
Outcome
Results on going
Similar Campaigns
12 items