Cannes Lions

THE TROUBLE WITH DRAGONS

McCANN, Manchester / SHIRE / 2015

Presentation Image
Case Film
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Overview

Entries

Credits

Overview

Execution

‘The Trouble With Dragons’ app was developed for tablet on both iOS and Android platforms. It is available to the general public via the Apple and Google Play app stores and its launch is currently being supported by a cross-channel campaign including: targetted eCRM to healthcare professionals; website takeover on Shire’s dedicated HCP website [fullattention.co.uk]; mail; and print collateral distributed by Shire’s sales force for use by healthcare professionals with patients and the families of those affected by the condition.

Outcome

Not yet available.

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