Eurobest

The truth revealing banners

AIR PARTNER OF MCCANN, Brussels / AMNESTY INTERNATIONAL / 2017

Awards:

2 Shortlisted
Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

The world's biggest corruptive leaders keep quiet about a lot of inhumane issues that go on in their country.

Execution

When you watch videos on youtube, in-video banners pop up on the bottom.

As these banners appear on the bottom of videos, it means they also cover

possible subtitles. We used this as a chance to let the world’s biggest authoritarian

leaders speak the truth about inhumane issues that go on in their country.

By targeting their Youtube video speeches and using these banners as a tool to rewrite the subtitles and finally reveal the information they keep on hiding.

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