Cannes Lions

The Unromantic Drives

DDB BRUSSELS, Brussels / VOLKSWAGEN / 2018

MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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This spot describes what seems to be a couple in a car. The driver gets distracted by romantic things along the side of the road: a couple kissing on a bench, a wedding dress in a shop window and a mother with a cute little baby. The other clearly does not care and acts as unromantic as can be. He or she doesn’t even look at those things. Turns out there’s a good reason for that: the other person was not a person at all, it’s the car itself, a Volkswagen Golf, that was only looking at what really is important: that pole behind the car the driver did not see. Luckily, the car’s Park Assist system stepped in to avoid an accident. The message? Please don’t get carried away while driving. But if you do, the Volkswagen Golf with Park Assist will bring you right back to reality.

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