Cannes Lions
HEY WONDERFUL, Los Angeles / PUR / 2017
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Description
Water quality issues are on the rise. So PUR, a water filtration company, developed a campaign to help people understand what’s in the water coming out of their tap. Using water quality data, we built a Water Bar that served real US drinking water containing various contaminants at safe levels. The stunt showed that real people react strongly when told about contaminants in water even at levels deemed safe.
Similar Campaigns
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