Cannes Lions
SAATCHI & SAATCHI LOS ANGELES, Los Angeles / PUR / 2004
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Description
Exotically costumed actors represent household contaminants like pollen, pet dander and dust. Viewers see them causing sneezing and coughing in people who are unaware of their presence. We then see a PUR air filter inserted into a furnace, which lets the furnace easily remove all of them.
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