The video can be interpreted many ways. It opens on The Weeknd exiting an upside down vehicle with two women and as he walks away from the scene the car explodes. He then enters a mysterious house.

We shot the video in 8 hours. All the exterior shots were shot in under an hour. However everything was meticulously choreographed prior to shooting.

After being posted to youtube many discussions started about the meaning of the creative and the characters, etc. Now less than a year later it has over 775 Million views and these discussions still continue.