'Replacing Chef Chico' is the first-ever Filipino Netflix original series. Revolving around food, how does Netflix promote this show in a special way?

Objective: Make 'Replacing Chef Chico' No. 1 on Netflix Philippines.

The show's poster was brought to life through a 4D experience.

Inside a gigantic cooking pot, people became a dish’s ingredients. One could smell the scent of the oxtail peanut stew, feel the “simmering” or shaking of the pot, not to mention see smoke rising from the stew. Curved side-screens served as the pot’s interiors that showed veggies and meat being cooked with the viewer.

With an innovative and never-been-done activation among Filipinos, make 'Replacing Chef Chico' the No. 1 show on Netflix Philippines.

We built a gigantic, 24-foot tall pot inside one of the biggest malls in Manila. 

We wrapped the interior of the pot with 217 LED screens. The lid's interior showed the leads like they were on the poster, but in motion.

When the pot’s lid was opened, smoke came out from the sides by using hybrid fog generators.

When closed, we made the floor shake by rigging it with a motorized contraption underneath, simulating the boiling stew.

And when the actors dropped ingredients from the ceiling, people saw them falling on the LED walls. Viewers could even smell the peanut stew using innovative scenting technology--all of these giving Filipinos a 4D experience.

Plus the stars, breaking the fourth wall, even greeted them.

The activation was experienced by thousands. Making 'Replacing Chef Chico' No. 1 on Netflix.

Remaining in the Top 10 for 6 weeks.