After long periods of lockdowns, and with still the majority of the dance-floors closed in France, the release of « In the Heights » in theaters had to be an invitation to dance and celebrate the beauty of this art-form represented in the movie.

Warner Bros defy the laws of gravity by recreating an iconic scene from the movie “In The Heights”. The studio has invited people to dance across buildings just like characters from the new Hollywood musical.

Using a studio installation that brings together film production and mixed reality, dancers and influencers were able to perform their own choreographies and appear as though they too are dancing on the facade of a building in New York.

A series of social media posts with 14 choreographies have been designed, each reflecting the unique style of the movie’s dancers.

A TikTok challenge was also launched, encouraging audiences to re-enact dance scenes from new release In The Heights.

Finding inspiration in the young communities of dancers and performers on social media such as TikTok or Instagram, Warner Bros have invited people to dance across buildings just like characters from In the Heights.

Using state of the art technologies as well as new social media esthetics, Warner Bros created an immersive dance experience that brought together dancers and influencers to create great moments of dance and joy.

In "In The Heights", the dance floor is infinite. You can dance anywhere, including on the walls. To celebrate the release of this film and to invite all French people to dance, Warner Bros imagined the immersive experience "The Dancing Wall".

Professional dancers, influencers and students from a dance school were invited to dance on this installation using 3 cameras and mixed reality techniques. The illusion of verticality is perfect, the effect is striking: the influencers are indeed dancing to the music of the film, on a building facade, defying all logic of gravity!

Fifteen french influencers reinterpreted one of the film's most iconic scenes, then shared their performances on social networks.

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