Cannes Lions
J. WALTER THOMPSON ARGENTINA, Buenos Aires / AGEA / 2017
Overview
Entries
Credits
Description
The will of a very wealthy man who just passed away is being read to the 7 heirs of the family, when they all start dying in a series of chained accidents.
In the end, the only survivor and now entitled to the entire fortune is a young man who we hadn't seen before. The tagline reads: "Only a few improve their finances by accident. The rest of us read Económico".
Execution
The casting process was complex. We needed believable performers that not only had to act, but also be capable of going that extra mile and do stunts of sorts.
The man who was being attacked by the dog had to be an animal wrangler, and of course the man who bursts into flames had to be a stuntman.
The executor had to work mostly with his eyes, almost representing what the spectator was feeling, the same as the young man who is left with the entire fortune in the end. And of course Tola, our rottweiler/actress!
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