Bombay’s brand purpose is to inspire and enable creative self-expression. Bombay’s ‘Stir Creativity’ brand platform is a rallying cry for people to self-express creatively…and also to position Bombay’s gin as a creatively versatile liquid. The objective for this campaign was to build both brand equity and digital equity through an idea that inspires and encourages the world to release their creative potential. And to that, we wanted the film to show people that creativity is everywhere and the possibility to be inspired are endless.

Our campaign and idea is to prove that creativity is everywhere and can be found in anyone. So it was essential we stay true to our beliefs. To do this we established our own art collective; The director, DP, photographers and far wider team of creatives who’s single job was to go out into their everyday world and find what moved them. To look at the world they see everyday and find the visual poetry that exists. Then use whichever format and perspective best captured what they felt. This provided a rich tapestry of visuals in multiple languages and the breadth of different perspectives we needed to serve as inspiration for the viewer to go out and look for themselves.