Cannes Lions
AKQA, Berlin / HEWLET-PACKARD / 2022
Overview
Entries
Credits
Execution
Throughout the film, “Markus” - HP’s classic character who serves as a creative mirror, reflecting back elements of German culture - takes the audience on a trip through different landscapes and scenarios, portraying the unique experiences that can be lived when you have the freedom to work from anywhere.
Through bold and humorous storytelling via a usually highly functional category, Markus’ trajectory makes it clear that the new normal can mean working however we want, wherever we want – salon, speedboat, horseback, anyone?
He embraces all changes and possibilities that the “new normal” has to offer and is ready to encourage others to do the same.
A journey through incredible vistas, diverse scenarios and differing environments, this aspirational film takes an audience that has been stranded at home for an incredible journey.
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