Cannes Lions

The world is your new office

AKQA, Berlin / HEWLET-PACKARD / 2022

Film

Overview

Entries

Credits

Overview

Execution

Throughout the film, “Markus” - HP’s classic character who serves as a creative mirror, reflecting back elements of German culture - takes the audience on a trip through different landscapes and scenarios, portraying the unique experiences that can be lived when you have the freedom to work from anywhere.

Through bold and humorous storytelling via a usually highly functional category, Markus’ trajectory makes it clear that the new normal can mean working however we want, wherever we want – salon, speedboat, horseback, anyone?

He embraces all changes and possibilities that the “new normal” has to offer and is ready to encourage others to do the same.

A journey through incredible vistas, diverse scenarios and differing environments, this aspirational film takes an audience that has been stranded at home for an incredible journey.

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