THE CYRANOS//McCANN, Barcelona / ARRELS FUNDACIÓ / 2016
With a very limited budget, the client asked for a creative idea that would serve to achieve a double objective: to raise awareness regarding the cause of homelessness with a piece which also serves to attract volunteers and donations for the cause.
Besides, the initial situation is that there is a great deal of competition in the field of social aid and if a piece that people want to see and share isn’t created then there is a risk that it could form a part of the background.
The GIFs were launched on the internet in February of 2016.
Over 100 GIFs swamped the net.
THE CYRANOS McCANN, Barcelona
2015, ARRELS FUNDACIÓ
MILES CALCRAFT BRIGINSHAW DUFFY, London
2006, METROPOLITAN POLICE SERVICE