Cannes Lions

Them Bad. Us Good.

O POSITIVE, New York / SPECTRUM / 2017

Film
Film
Film

Overview

Entries

Credits

Overview

Description

A vampire couple stands in an average kitchen. He checks in the refrigerator for a drink as she speaks on the phone to a customer service representative at the Phone Company. They’re having problems with their Internet. It’s very slow. Everything takes too long. And remember she’s immortal, so she would know.

As she tries to explain the situation, her patience slowly ebbs away and she snaps at her husband. Then – in a final indignity – she’s placed on hold. Now very angry, she threatens to fly over there and bite that customer service guy. But her husband reminds her that nobody wants an immortal phone company representative. She agrees, although she doesn’t look completely convinced.

What’s her alternative to evil internet service? Spectrum Internet. It’s the fastest. Phone Company DSL Bad. Spectrum Good.

Execution

Casting was critical here: we needed really smart facile comedic actors with an emphasis that could not just improvise but also act the underlying emotions under the scene, and doing all of it under two pounds of prosthetics.

Similar Campaigns

11 items

Spectrum AA "The One" Music Video

INFUSION BY CASTELLS, Los angeles

Spectrum AA "The One" Music Video

2024, SPECTRUM

(opens in a new tab)