Cannes Lions

Theo's Dog

BISCUIT FILMWORKS, Los Angeles / MARS / 2017

Film
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Overview

Description

Under our new campaign platform, Look on the Light Side, Maltesers makes light of everyday mishaps that affect each and every one of us, regardless of who we are or our position in society. Launching in conjunction with the 2016 Paralympics, this campaign focused specifically on disability. In these films we see three different groups of women catching up over a bag of Maltesers, laughing together about a recent blunder relating to the protagonist’s disability. In ‘Theo’s Dog’ a deaf lady uses sign language to explain to her friend how her boyfriend’s dog ate her hearing aid.

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