Cannes Lions

THINK! CHILD ROAD SAFETY

LEO BURNETT LONDON, London / DEPARTMENT FOR TRANSPORT / 2009

Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Kids are getting older younger these days and a more hard hitting approach was needed to replace the cute Hedgehogs campaign. We needed to get today's 6-11 year-olds, who lack real-life experience on the road, to understand the real consequences of not using correct road safety behaviour. We created three animated characters who have been injured in road accidents. They tell cautionary tales around specific road safety behaviours and their injuries become the focal point. Their disregard of road safety has left them injured and unable to carry on doing their favourite things, like playing football.

Similar Campaigns

12 items

Creatures of Habit

VMLY&R, London

Creatures of Habit

2020, DEPARTMENT FOR TRANSPORT

(opens in a new tab)