Cannes Lions
LA CHOSE, Paris / GETTY IMAGES / 2017
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The film starts with inspiring sequences of beautiful landscapes. A woman is alone on her board, facing and waiting for the waves.
In a series of cuts plans, we discover other great landscapes of mountains, deserts, foreign cities and cultures. We also discover people, tourists, climbers, adventurers or inhabitants. A female voice-over invites us to discover new horizons, to travel further, to rediscover the world around us. This clearly looks like an invitation to travel, with a deep and inspiring orchestral soundtrack.
But at the very end, a voice-over reveals that this is not an advertising for any travel company or country. But a film entirely made from Getty Images’ contents, images and music included.
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