Cannes Lions

Threaten your spoiler friend

McCANN LIMA, Lima / ENTEL PERU / 2017

Case Film
MP3 Original Language
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Overview

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Credits

Overview

Description

With Entel, people are confident in the fact that they can enjoy Netflix because of the connection speeds and the amazing data plans offered, however, we wanted the experience to go beyond that… to be the best experience possible.

That’s why we went to a common place: something that haunts us all when we are watching series… THE SPOILERS from our friends and our idea aimed ad getting rid of them. To achieve that we created the web site: Threaten your Spoiler Friend.

A web site where people could pick one amongst the different criminals from their favorite series like House of Cards, Daredevil or Narcos to have them send a voice message as a warning to that "Spoiler Friend”.

In that way, from one moment to another, all of those "Spoiler Friends” started receiving threatening messages in the official Latin American voices of different series characters

Execution

The campaign lasted one full month and the brand only used social media to promote it achieving great reach and assuring that the campaign went viral.

After that, the campaign organically stayed alive for another month thanks to the consumers who kept interacting with it.

Outcome

• In only a week we received 700 thousand visits to the web site and more than a million threats were sent.

• In just a month people sent around 2.800.000 messages to our competitors’ mobile phone clients.

As of today, the web site has had 3 million unique visitors.

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